The Annual Fund Isn't Annual with T. Clay Buck

When:  Mar 21, 2023 from 12:00 PM to 01:00 PM (CT)
Associated with  AFP FL, West Chapter

This session will look at current trends in annual giving and present solid, best-practice techniques you can implement right away!

Every year we get more technology and a new way to raise money from individual donors, but are these techniques really worth it? What goes into creating a solid, successful annual giving program, especially as year-end looms closer and closer?

Let’s take a deep dive into what works, what doesn’t and the best ways to ensure a successful unrestricted giving program. This session will look at current trends in annual giving, review the latest data on impact of direct mail, digital fundraising, giving days and major gift programs and present solid, best-practice techniques you can implement right away to ensure your annual fund succeeds.