Beyond the Mass Email: Five Decisions That Strengthen Your Year-End Campaign—and Every Campaign After
A successful year-end campaign takes more than sending one compelling appeal to everyone on your list. In this practical session, veteran fundraiser Tara Petersen of DonorPerfect and email marketing expert Matt Montoya of Constant Contact will explore five decisions that can strengthen your year-end campaign—and every campaign after.
You’ll learn how to better understand and segment your audience, tailor your asks, create emails people want to open and read, and use campaign results to adjust your strategy in real time. Whether your campaign is carefully planned or coming together at the last minute, you’ll leave with practical ideas you can use right away.
Key Learning Objectives: By the end of this session, participants will be able to:
*Segment donors using giving history, interests, and email engagement
*Match each audience with a relevant ask and clear call to action
*Create emails people are more likely to open, read, and act on
*Evaluate results beyond open rates and adjust campaigns in real time
*Apply year-end lessons to strengthen email fundraising throughout the year
Wednesday, October 14
1:00-2:00PM ET
Zoom
Tara Petersen
Nonprofit Relationship Manager
DonorPerfect
Matthew Montoya
Sr. Manager, Indirect Customer Ops and Success
Constant Contact
*This webinar is open to AFP members at no cost.
Non-Member Rate: $15
This meeting is worth 1 CFRE credit.