Event Recap:
The AFP Greater San Fernando Valley Chapter was thrilled to host AJ Steinberg, CFRE for our recent workshop, Special Events: Beyond the Gala. AJ shared expert insights on how to move past the traditional gala model and design events that truly reflect your mission, engage your audience, and build long-term donor relationships. Attendees left with practical tools to create purposeful, donor-centered experiences—starting with clear goals, thoughtful planning, and strong follow-up. Thank you to AJ, to VICA for hosting our workshop, and to all who joined us for a vibrant afternoon of learning and connection!
Event Logistics
Thursday, May 8, 2025
11:30 a.m. - 1:30 p.m.
Valley Industry & Commerce Association
16600 Sherman Way # 170, Van Nuys, CA 91406
Lunch included
Pending 1.0 CEs
Special events are a staple of nonprofit fundraising, but too often organizations rely solely on the traditional gala model—an expensive and labor-intensive approach that may not reflect their mission, engage their evolving donor base, or generate the return on investment they need.
In this 50-minute session, veteran nonprofit event strategist A.J. Steinberg, CFRE of Queen Bee Fundraising, will guide you beyond the ballroom to explore creative, mission-forward alternatives that drive fundraising success, build authentic engagement, and stand out in a crowded landscape.
What You’ll Learn:
- Why Galas Aren’t Always the Answer – A look at why traditional events are losing traction and how to assess whether your gala is working for you.
- Reimagining Events for Mission and Meaning – How to design events that highlight your cause and connect supporters to your impact in powerful ways.
- The ROI Equation – Tips on evaluating the true return of your event—not just financially, but in terms of visibility, stewardship, and long-term donor relationships.
- Creative Concepts that Work – Real-world examples of innovative events that have energized organizations and inspired attendees, from pop-up experiences to participatory fundraising.
- Whether you’re a seasoned development professional or just stepping into the events space, you’ll leave this session with fresh ideas, actionable tools, and a new perspective on how to make your special events truly special.