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Title: Email Marketing to Promote, Build, and Engage Your Monthly Donor Program
Objective: Interactive workshop on using email marketing to attract and engage monthly donors.
Agenda:
1. Welcome and Introduction (5 minutes)
- Brief introduction of the workshop and objectives
- Overview of the importance of email marketing in promoting monthly donor programs
2. Understanding Your Monthly Donors (10 minutes)
3. Creating Compelling Emails (15 minutes)
4. Engaging and Retaining Monthly Donors (10 minutes)
5. Q&A and Wrap-Up (5 minutes)
Objectives:Understanding Your Monthly Donors
- Identifying and segmenting potential monthly donors within your email list
- Importance of personalized and targeted email campaigns
Creating Compelling Emails
- Key components of a successful email campaign (subject lines, storytelling, visuals)
- Examples of effective email content that encourages monthly giving
- Best practices for crafting a strong call-to-action
- Tips for keeping emails concise and impactful
Engaging and Retaining Monthly Donors
- Strategies for ongoing communication and engagement with monthly donors
- Ideas for special content, updates, and exclusive benefits to retain loyalty
- Handling donor feedback and responding to inquiries
Q&A and Wrap-Up
- Open floor for questions and discussion
- Recap of key takeaways and actionable steps
- Invitation to connect for further support or a deeper dive into specific topics
Post-Workshop Resources:
- Copy of slide deck
- Free 15-minute strategy call
Our Speaker:
Kristi Scott (she/her) is an email fundraising consultant who works with small nonprofits to transform email campaigns from ineffective to impactful. She’s been in the nonprofit sector for over 15 years in programs, fundraising, and marketing. She understands the big picture in nonprofit fundraising and the practical steps for the most impact. Her consulting work is rooted in community-centric fundraising (CCF) and she organizes the Los Angeles Chapter meetings for CCF. She's professionally and personally committed to Black liberation and equity for all. She holds an MBA in Marketing with honors from Fitchburg State University and has worked in small businesses, startups, and corporate sales. She was born, and raised, and currently lives in the Los Angeles area, the traditional lands of the Tongva (Gabrieleno) peoples. She loves spending time with her family, poodle rescue, Mookie (Go Dodgers!), and friends.
Fees
$35 - Members
$50 - Non-Members
Lunch Included.
Pending 1 CE.
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