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Social Media Storytelling for Nonprofits presented by Julia Campbell
Aug 14, 2019 from 8:30 AM to 1:00 PM (HAST)
AFP HI, Aloha Chapter
How to Deepen Donor Engagement through Compelling Digital Storytelling presented by Julia Campbell
This will be a 3-hour tactical workshop, highly participatory will share stories that have the power to persuade, to captivate, and to move people from passive to active. Human brains are wired to remember stories - not just to hear or listen to stories, but to experience them along with the storyteller.
While the power and the principles of great storytelling have not changed since humans began to communicate, the landscape in which to tell stories certainly has. Digital technologies have fundamentally changed the way people research, consume, and share information.
The current fast-changing, always-on digital reality demands ever-more creative approaches to storytelling - to grab attention, to pique curiosity, and to inspire action. How can we collect, craft, and share stories in order to take our audience from passive to active? Which channels should we use to maximize visibility for our stories? How can we make complex and difficult issues come to life through stories?
In this interactive 3-hour workshop, digital storytelling expert Julia Campbell will walk you through the secrets to nonprofit storytelling success in the digital age, based on her bestselling book for nonprofits. This workshop also includes digital access to a printable Storytelling in the Digital Age Workbook and Content Calendar template.
Participants will learn:
● How to employ Julia’s simple 3-part framework to turn donors from passive to passionate;
● How to create an organizational culture that embraces storytelling;
● How to craft great stories that donors will love;
● How to create a system to collect and share the best stories about your work that will energize and inspire your donors;
● How to use digital tools like websites, email, and social media to share your nonprofit stories with a wider audience;
● Exercises you can do with your Board and staff to brainstorm story ideas;
● Free and low-cost tools you can use to enhance your digital storytelling on a shoestring budget; and ● Real-world examples and case studies from small and mid-size nonprofits.
Skills, knowledge and attitudes to be addressed in the program:
Participants will be able to identify the best types of stories to share on digital channels and create a plan to share the stories on their website, email communications, and social media.
Description of intended participants:
Beginners, intermediate, advanced fundraising and marketing staff and volunteers. Participants just need to want to learn more about how to collect, craft, and share the best stories for their donors and stakeholders. Nonprofit consultants and those that work with nonprofits can use this also - stories are for the customer journey also!
Anticipated outcomes for participants:
They will walk away with:
● Actionable strategies, inspiration, and real-world examples;
● A workbook and calendar template to start building their own digital storytelling plan.
About the Presenter:
is on a mission to make the digital world a better place. Through speaking, training, and consulting, she shows social purpose organizations how to use social media and storytelling to build communities, showcase impact, and advance their causes. Julia is the author of
Storytelling in the Digital Age: A Guide for Nonprofits
, and was recently named one of the top 25 Nonprofit IT Influencers to Follow in 2019 by BizTech Magazine.
Hawaii Pacific University, Multi-Purpose Room 3
$75.00 - AFP Members
$100.00 - Non-Members
Continental Breakfast and Lunch will be provided.
Apply for a neighbor island travel stipend or registration fee waiver (fee waiver for current AFP Aloha Chapter members only). Applications must be received via email or mail (postmarked) no later than 5:00 pm (HST) on or before
Friday, July 26, 2019
Parking at Irwin Park lot, adjacent to Aloha Tower. We are extending full parking validation.
Registration due date is
Wednesday, August 7, 2019, 5pm (HST)
For questions or more information, contact Susan Oshiro, Chapter Administrator at 808-626-6755 or click "Planner" below for direct email.
Hawaii Pacific University
1 Aloha Tower Drive
Honolulu, HI 96813
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