Not every story works in fundraising appeals. Learn the keys for finding and using the right stories that motivate donors to give. Filled with test results from large-scale copy tests, this session will give you ideas to try on your next campaign. Come away with practical tips for interviewing, writing & sharing stories; how to write the donor into outcomes & victories; how to craft & test the ask, and ways to version copy for specific donor segments
Presenter: Monica Tiffany, Creative Director/Principal at Merrigan & Company
Monica Tiffany specializes in developing effective communications and fundraising strategies for nonprofits and organizations. She has written for Shriners Hospitals for Children, National Geographic, Susan G. Komen for the Cure and the American Red Cross, to name a few.
Monica served as VP of Marketing and Communications for the Association of Fundraising Professionals—Greater Kansas City Chapter. She also served on the Reach Out and Read KC Community Council and Jackson County CASA board of directors. A Mizzou graduate, Monica currently serves on the MU English Leaders Development Board helping to promote the university’s English Department and connect recent graduates with career opportunities.
As a professional creative director and copywriter, she speaks to both local and national audiences about copywriting, messaging and creative strategy. Prior to joining M&C, Monica spent five years in nonprofit association management.