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Speakers: Lynne Wester and Colton Withers from Donor Relations Group
If you’ve ever worried about losing donors after their first gift, you're not alone. According to AFP’s Fundraising Effectiveness Survey, only ~18% of first-time donors are retained year-over-year. Translation? If you don’t make an impact early, you lose your chance at a meaningful, long-term relationship—and you can say goodbye to that future major gift.
In this data-backed, sample-rich session, we’ll walk through a jaw-dropping case study: how the Donor Relations Group (DRG) helped a client welcome 250,000 first-time donors to their nonprofit family in one month and built a mass communications strategy designed not just to thank them, but to keep them giving year after year.
Whether you steward 25 or 25,000 new donors a month, you’ll leave with:
- A framework for retention-focused donor journeys
- Real-world samples of donor communications that build loyalty
- Scalable ideas you can implement right away
- Tips to move from reactive to proactive donor relations
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