When it comes to building a successful fundraising program, what's the ultimate measure of success? Raising enough money to fund your budget? Growing in net performance? Engaging and retaining donors? All of these things matter, but when it comes to measuring fundraising effectiveness far too many organizations and their boards are spending a lot of time and energy on one measure: the cost of fundraising. This hyper focus on the cost of fundraising can cause real organizational challenges. It encourages boards and leaders to underinvest in strong, sustainable, fundraising programs; and it reinforces harmful perspectives on the role of fundraising in fueling our organizations with the resources we need. Anne Wallestad, President & CEO of BoardSource, will share insights and suggestions about how boards and staff can cultivate a common understanding and language around fundraising strategy and metrics, drawing from the Measuring Fundraising Effectiveness framework, which was developed in partnership with GuideStar (now Candid), BBB Wise Giving Alliance, and the Association of Fundraising Professionals. Join us to learn about how to build greater understanding, trust, and engagement in support of a strong fundraising partnership between board and staff.