The Past, Present & Future of Generosity: What Fundraisers Can Learn from Madam C.J. Walker

When:  Mar 17, 2021 from 12:00 PM to 1:15 PM (ET)
Associated with  AFP IN, Indiana Chapter
Madam C.J. Walker (1867-1919), the Jim Crow-era millionaire entrepreneur, was a significant American philanthropist and a foremother of Black philanthropy today. Her giving was not driven by wealth, but by generosity. Aimed at empowering African American women and challenging the injustices inflicted by Jim Crow sexism and racism, Walker's philanthropy is instructive for us today.

Dr. Tyrone McKinley Freeman, assistant professor of philanthropic studies at the IU Lilly Family School of Philanthropy and a former AFP-IC board member, joins us to share insights from his new book, Madam C.J. Walker's Gospel of Giving: Black Women's Philanthropy during Jim Crow, on the changing face of philanthropy and creating inclusive approaches to fundraising.

Participants will be able to:
  • Identify the historical contexts that shape giving by African American women today.
  • Compare and contrast the historical and contemporary forms of giving by African American women donors.
  • Recognize institutional  and interpersonal barriers to inclusive fundraising.
  • Review qualities of inclusive fundraising campaigns.

$25 AFP member
$40 Non-member
The cost includes an electronic copy of Dr. Freeman's recently released book, Madam C.J. Walker's Gospel of Giving: Black Women's Philanthropy during Jim Crow.

Tyrone McKinley Freeman
is an award-winning scholar and teacher who serves as assistant professor of philanthropic studies and director of undergraduate programs at the Indiana University Lilly Family School of Philanthropy. Previously, he was a professional fundraiser for social services, community development, and higher education organizations. He was also associate director of The Fund Raising School where he trained nonprofit leaders in the United States, Africa, Asia, and Europe.

His research focuses on the history of African American philanthropy, philanthropy in communities of color, the history of American philanthropy, and philanthropy and fundraising in higher education. His book, Madam C.J. Walker’s Gospel of Giving: Black Women’s Philanthropy during Jim Crow (University of Illinois Press, 2020) examines African American women’s history of charitable giving, activism, education, and social service provision through the life and example of Madam C.J. Walker, the early twentieth century black philanthropist and entrepreneur.

His work has appeared or been cited in O: The Oprah Magazine, TIME, BBC News, Newsweek, NewsOne, Blavity, The Conversation, Black Perspectives, Chronicle of Philanthropy, and the Stanford Social Innovation Review.

He is co-author of Race, Gender and Leadership in Nonprofit Organizations (2011 Palgrave MacMillan). A proud HBCU grad, Tyrone earned a B.A. in English/Liberal Arts from Lincoln University (PA), a M.S. in Adult Education from Indiana University, a Master’s in Urban and Regional Planning from Ball State University, and a Ph.D. in Philanthropic Studies from Indiana University.

The link to the program will be emailed to all registrants on March 16, 2021.
Download to Your Calendar Outlook Google