What Kept Ann Dancing? A Brilliant Crowdfunding Campaign!

When:  Feb 19, 2020 from 11:30 AM to 01:15 PM (ET)
Associated with  AFP IN, Indiana Chapter
Get your shimmy on!  Don't miss the February 19 program when Sarah Frey of Indianapolis Cultural Trail, Inc. reveals how an organization with no prior crowdfunding experience raised over $200,000 and grew their donor base by more than 500% in just four weeks!  Corporate sponsors, tons of individual donors, and clever special events - all pulled together to keep Ann Dancing by Julian Opie electronic sculpture shimmying on Mass. Ave.  A new Ann Dancing arrived back on Mass. Ave. on October 30th and promises to keep dancing and making us all smile as we pose for selfies with her.

You will learn:
  • How to organize a crowdfunding campaign and what to be prepared for.
  • How to raise awareness of your organization and the initiative with impact.
  • How to leave the door open for future fundraising after the project is funded.

Come for the knowledge, and leave with some surprises.

Sarah Frey, Development and Marketing Manager, Indianapolis Cultural Trail, Inc.
A graduate of Ball State University, Sarah has more than a decade of experience in development, communications, and community building at non-profits around Indianapolis.  In her role at the Cultural Trail, she is responsible for communications strategy, donor engagement, community partnerships, events, an amazing young professional board, as well as ongoing programming like Cultural Trail Food Tours, group rides, and volunteers.  In her free time, you can find Sarah biking or running on the Cultural Trail, finding the best places in the Midwest to camp with her husband, or enjoying a hot cup of tea and a book.

Location

The Willows on Westfield
6729 Westfield Blvd.
Indianapolis, IN 46220