While the rest of the world slows down for summer vacations and long weekends, savvy fundraisers know that July is their secret weapon. The work you do today directly dictates the health of your pipeline 60 to 90 days from now—right when Calendar Year-End (CYE) fundraising kicks into high gear.
In this Midday Masterclass, we’ll dive into a practical, step-by-step roadmap to make the most of the summer lull. You’ll learn how to clean up your portfolio, mine your database for hidden gems, and deploy "surprise and delight" stewardship tactics that prime your donors for future asks. We will also discuss how to draft concrete second-half prospect plans, invest in your own professional development, and practice the essential self-care needed to survive the Q4 marathon. Don’t just coast through July—use it to build the foundation for your most successful year-end yet.
Presented by Keri Eisenberg, CFRE, a veteran fundraising executive currently serving as Chief Philanthropy Officer for Alliance for Cancer Gene Therapy and as the Vice President of Programs for AFP Indiana.