Mojitos, Monthly Giving, and Making Donors Want to Come Back

When:  Dec 2, 2020 from 4:00 PM to 5:00 PM (CT)
Associated with  AFPKC
Join AFPKC for our last member social of 2020. Connect with colleagues, hear from national fundraising expert Erica Waasdorp on the importance of monthly giving and stewardship. The first 10 members to RSVP get mojitos delivered to their doorstep.

How to Find and Keep Monthly Donors NOW, Even During a Crisis

How things have changed! Please join us for this session on December 2 at 4PM where Erica Waasdorp, President, A Direct Solution and Author of Monthly Giving. The Sleeping Giant will show you 7+ ways to find new monthly donors and keep the ones you have, yes, even during a crisis like the one caused by the coronavirus. 

Now is a particular important time to bring in new monthly donors and keep the ones you have. 

Erica will present some recent Covid-19 examples and provide you with the tools you need to generate new monthly donors for your organization literally minutes after the end of the webinar!  

During This Webinar You Will Learn:

  • Why monthly donors are important for your sustainable revenue so you’re (always) prepared 
  • How to include messaging and images in your emails and appeals to generate new monthly donors 
  • How to engage with your existing monthly donors so they will stay  
  • A complete roadmap and other resources to help you bring in new monthly donors 


Erica Waasdorp is President of A Direct Solution, Massachusetts.  She works with non-profit clients nationally and internationally on growing monthly donor programs. 

Erica Waasdorp published one of the very few books on monthly giving, called Monthly Giving. The Sleeping Giant. She created the Monthly Donor Road Map and several e-books to include the Monthly Donor Retention Play Book. She co-authored the DonorPerfect Monthly Giving Starter and Marketing Kits.

Erica regularly blogs and presents on appeals, direct mail and monthly giving. She created the first virtual Sustainer Workshop in September of 2020 and hopes to do many more! More info: 

CFRE Credit:  1

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