Many nonprofit organizations have historically concentrated their individual giving appeals on two to four major efforts throughout the year, with the most emphasis on year-end giving. But what happens when unanticipated events like COVID-19 or an economic recession take hold? What if organizations’ donors wish to give more often, or at different times of the year, but they aren’t being asked to do so?
In this fireside chat with Steven Screen, co-founder of Better Fundraising and Work Less, Raise More, you will have the opportunity to ask Steven questions in real-time while also taking immediately actionable items back to your organization as the 2021 giving season begins. Learn more about what Steven describes as “pent-up giving” and ways to provide your donors with more opportunities to give throughout the year, while working through organizational fears that donors may leave if they are asked more often. Leaving money on the table will soon be a thing of the past for your organization, and your donors will appreciate the “ask, thank, report, repeat” rhythm, as coined by Steven.
Speaker: Steven Screen is the co-founder of Better Fundraising and Work Less, Raise More. In his 25-year fundraising career he’s won Fundraising Success' "Direct Mail Package of the Year” Award and invented the "Ask, Thank, Report, Repeat" fundraising rhythm. His goal is to radically increase the fundraising capacity of Fundraisers and nonprofits.
Moderator:Adrianne DeWeese, MPA, is a fundraising professional dedicated to equitable and sustainable individual giving practices and quality donor relations. She serves on AFP-Kansas City’s Professional Development Committee; the Program Committee for the 2021 Mid-America Conference on Fundraising; and the Community Advisory Board for The Beacon. Adrianne began her career in community journalism.
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To learn more about Steven Screen’s approaches and to prepare for the February 16 program, visit: https://moviemondays.com/river-of-donations/
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