Virtual FRED Talk - Why You Need to Harness the Power of Emotional Resonance NOW

When:  Sep 2, 2020 from 8:00 AM to 9:00 AM (CT)
Associated with  AFPKC
AFP Members: $15
Non-Members: $25

What if you could build deeper, more personalized relationships with your constituents in 45 days? Things like: How do we increase donor retention? How do we convert event donors into annual donors? How do we get donors to consider a major or legacy gift?

Join us for a Virtual FRED Talk on September 2 at 8am with Grant Gooding from Proof Positioning to talk about how emotional data can inform your fundraising messages - and why now is the perfect time to make sure you're getting to the heart of why people support you.

Presenter:

Grant Gooding
Founder & CEO

Grant got his professional start in the mergers and acquisitions world working first on the legal side then buy-side analysis, valuations and eventually transition management.  After roughly a decade of analyzing, valuing and transitioning hundreds of small and mid-market businesses, Grant naturally gravitated towards understanding the 70% failure rates of acquisitions.

After years of analyzing acquisition failures, he discovered the leading cause of transaction failures was that there was a lack of understanding and measurement as to why customers do business with organizations.

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