Weathering the Storm: Adapting Your Messaging and Case for Support During the Pandemic
Learn from seasoned, innovative development professionals from the Nelson-Atkins Museum of Art, the Kansas City Ballet, and The Children’s Place about how the pandemic drastically impacted their budgets and the proactive actions they took to turn the tide in raising funds during the current crisis. Leave this session with practical tips and techniques you can put into action at your own organization to adapt your messaging, marketing, and case for support during this difficult time.
Speakers:
Hathaway Maranda, Vice President of Development, Nelson-Atkins Museum of Art
Hathaway Maranda is the Vice President of Development for The Nelson-Atkins Museum of Art. Hathaway came to the Nelson-Atkins from Honolulu, Hawaii, where as CEO of her own consulting company, Mahina Fundraising Strategies, she advised a number of arts organizations, including the Hawaii Symphony Orchestra and the Honolulu Biennial Foundation. Before this, Hathaway was the Honolulu Museum of Art’s first-ever Deputy Director for Advancement, where she oversaw fundraising, communications, marketing, and audience engagement. Before moving to Hawaii, Hathaway worked in Los Angeles as the director of individual giving at the Sundance Institute, overseeing donor relations across the country while watching her fundraising efforts grow individual giving more than 200 percent. Before Sundance, Hathaway was the director of major gifts at the Los Angeles County Museum of Art, where she raised $5.6 million annually through major donor programs. Hathaway has also held positions with the Los Angeles Philharmonic Association and San Francisco Museum of Modern Art.
Hathaway received her BFA from Bradford College in Massachusetts and studied graduate level art at the Otis College of Art and Design (Otis Parsons) in California. In 2016, she attended the Getty Leadership Institute.
Jennifer Wampler, Chief Development Officer, Kansas City Ballet
Jennifer Wampler is currently Chief Development Officer at Kansas City Ballet where she was instrumental in raising $38 million for the Todd Bolender Center for Dance & Creativity, the first permanent home for Kansas City Ballet. The organization is currently in an endowment campaign. Prior to her work at the Ballet, Jennifer was Sr. Director of Development for the UMKC Conservatory of Music and Dance where she successfully raised $48 million for the construction of a new facility for the Conservatory. She is a past president of the Greater Kansas City Chapter of the Association of Fundraising Professionals, is a Certified Fund Raising Executive and a Senior Fellow at the Midwest Center for Nonprofit Leadership at UMKC. She is also was appointed to the Lenexa Arts Council 2012 and is a board member for the Missouri Citizens for the Arts. Jennifer earned a Bachelor of Arts in religious studies from Iowa State University and an MBA in non-profit management from the Henry W. Bloch School of Management at UMKC.
Polly Howard, Vice President, Development & Communications, The Children’s Place
Polly Howard, Vice President of Development and Communications, has been with The
Children’s Place since October 2018. Prior to The Children's Place she was with KCPT, Kansas City Public Television where she was the Director of Major Giving since March 2015. She began her fundraising career as a Development Officer for Northwest Missouri State University in 2006. She has been in the field for more than 14 years following a career in television news. She has a M.S. in Higher Education Leadership and a B.S. in Broadcast Journalism from Northwest Missouri State University.
CFRE Credit: 1