Prospect research is essential for identifying high-impact donors within an organization’s current donor pool and in the larger community. However, many organizations do not have a dedicated prospect researcher. Learn the deeper meanings of professional research methodologies and why employing prospect research in your shop will pay off. Topics discussed will be discovering prospects and assessing capacity. Think of this as your Introduction to Prospect Research 101 course. We will leave you with the knowledge and actionable skills to begin sifting through the data to improve your donor identification.
Hosted by Kerbela Shriners at 315 Mimosa Ave, Knoxville, TN 37920 and via Zoom. Free parking at the location.
The program will be simultaneously provided both physically and virtually. Lunch will be provided to those attending physically. Catering will be provided by Abundant Life Catering.
Registration deadline is Tuesday, September 20, 2022.
Presented by:
Emily Marcason-Tolmie, M.A., M.F.A.
Director of Prospect Management, Research, and Analytics
Skidmore College
(President, APRA-NY, Association of Professional Researchers for Advancement)
Emily has worked in prospect development for nearly 15 years. As the Director of Prospect Management, Research and Analytics at Skidmore College, she is an expert in prospect management, proactive and reactive research, analytical procedures, and trend forecasting, while focused on successfully building robust prospect pipelines, predictive donor modeling, and key fundraising metrics. She is a 2018 graduate of the Skidmore College Leadership Academy. Emily was elected president of the APRA-NY board in October 2020 after serving a term as the board's vice president and as a member-at-large. She earned her undergraduate degree in journalism from St. Michael's College. She holds an M.A. in English and an M.F.A. in Creative Writing from Southern New Hampshire University. Emily graduated the prestigious New York State Summer Writers Institute. She has published multiple short stories. For nearly two years she wrote a popular weekly column in Saratoga Weekly, the largest weekly newspaper serving the Capital District. A dedicated military journalist, she currently writes for AmeriForce Media.