Giving Days are here to stay in the fundraising landscape—are you making the most of yours?

Join us to explore what to start, stop, and continue when planning and executing a successful Giving Day. Designed for organizations of all sizes and experience levels, this session will focus on how to build and sustain momentum, especially when your campaign takes place outside of #GivingTuesday.

Drawing on 14 years of experience growing Big Orange Give at the University of Tennessee, we’ll share practical insights on transforming a single day of giving into a year-round driver of engagement and impact.

Speaker / Presenter

Lauren Herbstritt
Senior Director of Annual Giving & Digital Strategy
University of Tennessee Foundation

Lauren Herbstritt is Senior Director of Annual Giving and Digital Strategy at the University of Tennessee, Knoxville. She focuses her work on digital fundraising including giving days, crowdfunding, peer-to-peer, employee giving , philanthropic commerce, student and young alumni philanthropy, recurring giving, and digital marketing.  She has a BS from Middle Tennessee State University in Organizational Communications and a master's degree from UT Knoxville in Communication.  With over 20 years of experience in fundraising, Lauren still gets a thrill every time the generosity of one person creates a multiplying effect throughout our Volunteer community.  In her free time, Lauren enjoys cheering on the Vols, gardening, reading, and spending time in the mountains with her husband and children.

Parking

Complimentary parking is available in the Blount Mansion lot. The lot entrance is located on the side street between Blount Mansion (the yellow frame house) and the Craighead-Jackson House (the historic brick building). Follow the drive as it curves behind the mansion to reach the Visitor Center, where all programs will be held.

Additional street parking is available along the side street in front of the Craighead-Jackson House.

Proud Sponsors of AFP Great Smoky Mountain Chapter