We will explore how fundraisers can leverage data to craft compelling narratives that inspire donors and drive engagement. By analyzing key metrics, such as donor trends, impact measurements, and campaign performance, nonprofits can transform raw numbers into powerful stories that highlight their mission and success. We’ll discuss best practices for collecting, interpreting, and presenting data in ways that connect emotionally with supporters while demonstrating transparency and effectiveness. Attendees will learn how to create data-driven storytelling strategies that not only attract funding but also build long-term donor relationships. Whether you're new to fundraising or looking to enhance your approach, this session will provide actionable insights to make your nonprofit’s story more impactful and persuasive.
Speaker / Presenter
Joe Stabb, PhD, APR
Assistant Professor of Practice
Tombras School of Advertising & Public Relations
University of Tennessee, Knoxville
Joe Stabb, PhD, APR, is an assistant professor of practice in the Tombras School of Advertising and Public Relations, College of Communication and Information at the University of Tennessee, Knoxville where he teaches courses in public relations, social media, and data analytics. Stabb has worked with clients/companies in a variety of industries to utilize their traditional and digital resources to meet and exceed their revenue goals. He has experience in marketing communications, public relations, fundraising, business management, and leadership development.
Joe is a graduate from Utica University with a Bachelor of Science degree in Public Relations, a Master of Science degree from Keuka College in Management, and has a doctoral degree in Leadership and Policy from Niagara University. Stabb also holds a graduate certificate in Research Data Management from the University of Tennessee, Knoxville, an advanced certificate in international trade and commerce (TE) from the World Trade Center Association, accreditation in public relations (APR) from the Universal Accreditation Board (UAB) and the Public Relations Society of America (PRSA), and an advanced certificate in effective college teaching (ACUE) from the Association of College and University Educators.
Joe also believes in giving back to the community. He currently serves professionally on the board of directors for the Volunteer Chapter of the Public Relations Society of America (PRSA), the PRSA Southeast District, the Great Smoky Mountain Chapter of the Association of Fundraising Professionals (AFP), and also serve as Chair of the PRSA Educators Academy. Stabb also serves on several nonprofit boards including the Tigris Shriners, and the Girl Institute. He is also an active member of the Rotary Club of Knoxville.
In his free time, Joe Stabb stays active with family and friends, enjoys camping and traveling, attending the theater or opera, and cooking at home or eating at local diners.