Nonprofit leaders are being urged to “adopt AI,” and the quickest response often looks like buying a tool. But a tool does not guarantee adoption or impact. Even for-profit organizations with larger budgets and clearer incentives struggle to move from experimentation to consistent, measurable results. The real work is changing how fundraising gets done: shared standards, manager expectations, and human oversight so outputs remain accurate, appropriate, and trustworthy.
In philanthropy, the stakes are higher because trust is the asset. Donors will not tolerate interactions that feel automated, insensitive, or misaligned with the mission. This session shows leaders how to improve the probability of successful adoption by strengthening what is uniquely human. The focus is keeping the human core in control while using AI to support, not replace, the relationship work that drives meaningful connections.
Register by June 23, 2026. Lunch will be provided.
Speaker / Presenter
Scott Rosenkrans, MS, AIGP
Scott Rosenkrans is Head of AI Growth at EverTrue, where he helps nonprofits apply AI and analytics to strengthen donor engagement and drive mission impact. With two decades in the nonprofit sector and a decade of experience designing predictive AI models for fundraising, Scott specializes in translating complex technology into strategy, training, and services that deepen—not replace—human relationships. He’s a Certified AI Governance Professional (AIGP), co-host of the Fundraising.AI Podcast, and co-author of Nonprofit AI: A Comprehensive Guide to Implementing Artificial Intelligence for Social Good.
Parking
Complimentary parking is available in the Blount Mansion lot. The lot entrance is located on the side street between Blount Mansion (the yellow frame house) and the Craighead-Jackson House (the historic brick building). Follow the drive as it curves behind the mansion to reach the Visitor Center, where all programs will be held.
Additional street parking is available along the side street in front of the Craighead-Jackson House.
Proud Sponsors of AFP Great Smoky Mountain Chapter
