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When:  Oct 27, 2021 from 11:00 AM to 12:00 PM (ET)

When & Where

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Oct 27, 11:00 AM - 12:00 PM (ET)


Marketing Workshop: A How-To for Planning, Strategy and Execution

Developing a marketing strategy and plan is essential to your fundraising success. This workshop will provide you with a springboard to create a successful marketing plan. We'll cover the basics of a marketing strategy and provide ideas to get your message to your audience.

Then, dive into the top 10 ideas for delivering your marketing plan using social media. You’ll learn how you can use the data it provides to help you make informed (and smart!) decisions, and how you can use its tools and tactics for building a larger community of followers as well as sponsorship ideas.

Learning Objectives:

  • Develop a marketing plan that will move your mission forward.
  • Manage and integrate your marketing goals, tactics and tie them to helpful measurement.
  • Provide high-level ideas for utilizing social media to drive your bottom line—donations.
  • Provide specific tactical ideas on social media, including using data to make informed decisions.


Julia McDowell, CEO and Co-Founder
Five Ones

Julia McDowell is the CEO and Co-Founder of Five Ones. Her career blossomed while working up the ladder at one of the top ad agencies in the mid-Atlantic region. After more than 15 years and serving as President of the agency, she left to build Five Ones. Her list of clients includes the American Red Cross, USO, Special Olympics International, Boys & Girls Club of America, as well as many top associations such as ETA, XRA, and ASCD.

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registration type
    Chapter Member


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