Marketing Workshop: A How-To for Planning, Strategy and Execution

Developing a marketing strategy and plan is essential to your fundraising success. This workshop will provide you with a springboard to create a successful marketing plan. We'll cover the basics of a marketing strategy and provide ideas to get your message to your audience.

Then, dive into the top 10 ideas for delivering your marketing plan using social media. You’ll learn how you can use the data it provides to help you make informed (and smart!) decisions, and how you can use its tools and tactics for building a larger community of followers as well as sponsorship ideas.

Learning Objectives:

• Develop a marketing plan that will move your mission forward.
• Manage and integrate your marketing goals, tactics and tie them to helpful measurement.
• Provide high-level ideas for utilizing social media to drive your bottom line—donations.
• Provide specific tactical ideas on social media, including using data to make informed decisions.

Speaker:

APPROVED: 1 PT