As remote work and health safety remains top of mind, connecting with donors is harder than ever before. There are only so many calls one can make. But there is another way to stay top of mind and keep donors and prospects interested, informed and engaged in the work of your nonprofit.
Learn from a panel of experts how highly-targeted and relatively inexpensive digital marketing techniques can make your traditional development tools more effective by connecting directly with your donors.
Our session will also cover how targeted social media advertising and geo-targeting can boost your direct mail and email marketing response and drive donations all year long. We'll even take a look under the hood to discuss how Facebook and Google Analytics should shape your donor outreach plans and your website.
This program has been approved for 2 CFRE credits.
We are very excited that Kevin Lee, a co-founder of Didit and a nonprofit guru, will be on the panel.
Kevin Lee Co-Founded Didit, a leading digital-first marketing firm, in 1996. He is also the founder of GivingForward.org, a cause marketing nonprofit. Kevin invents marketing technology solutions for clients and independent businesses, including launching We-Care ($8+ million for nonprofits via cause-marketing) and other platforms. Kevin has written four books, engaged in 500+ speaking engagements, and published 700+ articles on marketing. Kevin received his MBA from Yale and lives in Scarsdale.
Renee Flagler, Executive Director of Girls Inc. Long Island and an AFPLI Board Member, will also be on the panel. An AFPLI board member, Renee Daniel Flagler is the Executive Director of Girls Inc. of Long Island, whose mission is to empower girls to be strong, smart and bold. She is a founding board member and former Board Chair for LEAP (Literacy Empowerment Action Project) Global, an organization with a mission to provide innovative literacy, youth empowerment programming, and high school scholarships to students in Ghana, Africa. Prior, Renee worked as the Program Manager overseeing program development, school partnerships, training and supervision of the programming staff. Renee facilitated literacy programs, developed curriculum and provided professional development as a freelance teaching artist for several years with organizations such as, Community Word Project, Voices Unbroken, Writopia, and Divine Write. Before working in youth development, Renee spent over a decade in the field of marketing where she worked as a marketing manager and consultant for various companies including Verizon, CMP Media, The Network Journal, and Working Mother Media.
Saskia Thomson, Director of Philanthropy for the Grenville Baker Boys & Girls Club, will serve as moderator. An AFPLI board member, she was previously President of Development for Planned Parenthood of Greater New York, focused on Individual Giving and Events. Prior to joining Planned Parenthood, Saskia served on the executive leadership teams of the Tourette Association of America, as the VP of National Marketing, and the YMCA of Long Island, as the Director of Marketing and Communications. Her experience also includes 15 years in the private sector, during which she built a full-service in-house marketing agency and honed her skills in media relations, public speaking, writing, and graphic design.
Our thanks to Didit for sponsoring this important session!!
Kevin Lee Renee Flagler Saskia Thomson