Integrated Mid-Level Strategies: Bridging Annual Giving and Major Gifts

When:  Oct 17, 2025 from 12:00 PM to 01:00 PM (ET)
Associated with  AFP MA, Massachusetts Chapter

Presented by Louis Diez & Amanda Smith

Join us for an intensive webinar designed for development professionals who want to master the art of cultivating and engaging mid-level donors as a bridge to major giving.

Key Takeaways

  • Identify and qualify mid-level prospects using data-driven approaches
  • Create distinctive mid-level donor programs that drive engagement
  • Implement specialized cultivation strategies for this unique donor segment
  • Design customized stewardship plans that enhance retention
  • Develop effective recognition societies that inspire increased giving
  • Manage donor transitions seamlessly between annual and major giving

Meet the Speakers

Louis Diez is a fundraising strategist and founder of the Donor Participation Project and Wize. He has led donor growth efforts at Muhlenberg College and the Baltimore Symphony Orchestra using his "Sustainable Revenue Engine" model.

Louis holds an MBA, PhD in Business, and MM in Music Performance, and brings a multidisciplinary approach to nonprofit fundraising and engagement.

Amanda Smith is Executive Director at Lehigh Valley Health Network and a philanthropy leader with 20 years of experience in advancement services and data-driven fundraising. She has grown donor pools by over 1,400% and was recognized in Association of Healthcare Philanthropy's 40 Under 40.

Amanda specializes in coaching fundraising teams and optimizing major gift strategies.

Pricing: $50 Members, $80 Non-members

#MajorGifts #AnnualGiving #DonorEngagement

Location

Online Instructions:
Url: https://afpmass.wildapricot.org/event-6306174
Login: The webinar link will be shared 24 hours before the event. Please add info@afpmass.org to your Safe Sender list.

Contact

AFP Massachusetts
781-894-3140
info@afpmass.org