Are you worried your social media efforts are failing? You may have big dreams of using social media to build connections with your donors but how do you know that what you’re doing is working? This session builds on Buffy's last social media workshop (October, 2017) and will cover the most common reasons non-profit social media under-performs. You’ll get the tools you need to assess your organization’s current social health, uncover what is (and isn’t) resonating with your audience and focus your online approach. Whether you’re setting up social profiles for the first time or trying to streamline your existing digital strategy, these metrics will empower you to make smarter social-media decisions and uncover valuable donor insights that can be utilized across your organization.
PRESENTERBuffy Davey, Digital Marketing ConsultantBuffy Davey is a digital marketing consultant who helps organizations learn to create and maintain engaging digital content. She believes in working smarter (not harder), and that focusing on digital marketing boosts ROI, illuminates opportunities, and provides unparalleled audience insights that resonate both on- and off-line. With over ten years’ experience in both the retail and non-profit sectors, Buffy has worked with organizations throughout Winnipeg to develop data-based new media strategies that generate real results.When she’s not sharing, tweeting, or posting you can find Buffy reading a book, drinking a cider, or performing at one of Winnipeg’s many open mics.