Nonprofits often have reams of data supporting their cause, and it's easy to get lost playing the numbers game. But data alone doesn't motivate, even if it seems like it should prove a point. That's why data requires storytelling. Stories are how we learn, share information, and entertain, and good communicators and advocates know that they're the best way to make an idea stick. In this presentation, learn more about how finding the sweet spot where data and emotion meet can create powerful storytelling that influences decision-making. After all, everyone has a story to tell.
About Jen
Jen Anderson is a trusted communications expert with more than 14 years of experience. She focuses on education, grassroots advocacy, and strategic communications designed to uplift the voices of the most vulnerable and drive people to action. During her career, she’s helped writers, poets, politicians, corporations, and small businesses find their voices and develop fabulous, persuasive content. Jen holds a certificate in copyediting from the University of California San Diego Extension and a bachelor’s in creative writing from Roger Williams University. Above all else, Jen believes in the power of storytelling to inspire and empower.