Think Print is Outdated? Think Again.
In today’s digital-first world, direct mail and printed materials still have the power to cut through the noise and make a lasting impact. Join us for an engaging session that will show you how to use print marketing strategically to connect, convert, and elevate your brand.
What you’ll learn:
· The latest trends and innovations in print and direct mail
· How to craft personalized, eye-catching mail campaigns
· Ways to integrate print with digital for a seamless customer experience
· How print boosts brand credibility and recognition
· Practical, cost-effective strategies that deliver measurable results
Don’t miss this opportunity to rethink the role of print and unlock its full potential in your marketing mix!
If you feel inspired to give back, our venue partner—the Akron-Canton Regional Foodbank—gratefully accepts donations of food or cash. Here is a list of their “Super Six” most-needed items: boxed cereal, canned soup/stew, canned tuna, canned vegetables, macaroni & cheese, or peanut butter. This is completely optional but sincerely appreciated.
PANELISTS:
- Jo Ann Carpenter, Director of Development, Refuge of Hope
- Danielle Hupp, Director of Communications and Annual Giving, Kent State University
- Howard Taylor, Principal / Senior Consultant, Redinger Taylor Group LLC
- Kate Toma, President, Streamline CLE
- Olivia Panichi, Marketing Communication Resource, Inc.
Full participation in Innovate and Elevate: Unlock the Potential of Direct Mail and Printed Materials is applicable for 1.5 points in Category 1.B -Education of the CFRE International application for initial certification and/or recertification.