“A planned giving program would be great,
but I’ve never talked with donors about this."
"I’m under pressure to get more golf sponsors and put more donors on the
monthly giving plan - how do I bring this up?”
Sound familiar? Truth is, it’s not hard to tap into your donors’ true wealth when you know the secrets of planned giving. Join Dr. Russell James, leading authority on legacy gifts, to learn simple yet powerful techniques to communicate with donors and senior management.
Dr. James will share proven ways to:
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Speak with donors about planned giving using keywords and phrases that make it easy and stress-free.
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Create fundraising messaging that inspires donors and top management, using methods backed by behavioral studies and research.
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Show management why cash is not king by presenting research on how much organizations increase donations by seeking non-cash gifts.
FeesAFP Members: $29
Nonmembers: $35
The AFP member rate will be given to groups of five or more from the same organization. If you would like to register a group, contact us by phone or email.
Full participation in this program is applicable for 1 point in Category 1.B – Education of the CFRE International application for initial certification and/or recertification.
Learn more about CFRE here.
#Fundraising#charitableplanning#donors#plannedgiving