Creating Culturally Inclusive Strategies & Messaging
Presented by Brandale Mills Cox, Inclusive Market Research
OVERVIEW: Historically, organization’s outreach and communications plans have neglected to incorporate members outside of the dominant culture, oftentimes leaving communities of color without any sense of personal connection with many of the organizations within their communities. In this session, participants will learn how to implement culturally responsive communications strategies and audience engagement to include diverse perspectives and experiences.
We will discuss strategies that illustrate a sincere understanding of various perspectives, experiences and ideologies and ways to connect that with your organization’s vision and mission and potential audience members. Whether it be proposal verbiage, newsletter content or website images, this training will help ensure all discourse used - visual, written or spoken - is culturally sensitive and inclusive.
ABOUT THE PRESENTER, DR. BRANDALE MILLS COX: Dr. Brandale Mills Cox is a Communications Faculty member at Central New Mexico Community College (CNM) in Albuquerque, NM where she teaches Public Speaking, Interpersonal Communications and Gender and Communications. She is also Founder and Principal of Inclusive Market Research Group, a full-service research firm that specializes in inclusive and culturally sensitive market research, helping brands create communications strategies. Additionally, Dr. Mills Cox is the Marketing & Communications Manager at the Center for Nonprofit Excellence (CNPE) and she serves as the Media Specialist for the state of New Mexico on behalf of the U.S. Census Bureau.
Dr. Mills Cox’s passion and desire for positive social advocacy is reflected in many of her roles within the journalism, communication, public relations and event coordinating fields. Dr. Mills Cox’s recently published book, “Black Women Filmmakers and Black Love on Screen” offers a thorough examination of depictions of Black Love in films directed by Black women and the importance of diversity in Hollywood to create a more comprehensive representation of communities of color.
Dr. Mills Cox earned her Bachelors of Arts degree in Print Journalism from the University of New Mexico (Albuquerque, New Mexico), her Masters of Arts and Doctorate degree from Howard University (Washington, DC) in Mass Communications and Media Studies and Communication, Culture and Media Studies.
Cost: Pay What You Can – 50% of proceeds will support continued programming focused on equity considerations for fundraising; 50% will be donated to an organization led by BIPOC as selected by Dr. Mills Cox