On Thursday, December 5 we will welcome Stuart Inglish from Russell House Marketing as he presents Increase Your Direct Mail Success - How to Compartmentalize and Plan Your Campaigns.
About the Session:
Stuart will review Four Key areas of a Direct Mail campaign planning and execution to help you stay focused and follow basic best practices to ensure smooth(er) production and delivery.
This is a rapid-fire review of key elements for Direct Mail success. After 20 years providing direct mail management services, you can count on Stuart to share experiences relevant to your daily tasks and tribulations delivering effective personalized one-to-one communication.
In this engaging session, Stuart will share tips about data segmentation and strategy, letter writing, creative and layout, and discuss analyzing results to ensure success.
Session: Increase Your Direct Mail Success
Date: December 5, 2019
Time: 12-1:30 p.m.
Location: NSCC IT Campus, 5685 Leeds St.
Light lunch will be provided. Please bring refillable water bottles.
We hope to see you there.
Stuart Inglis has worked for Russell House Marketing for 19 years and has managed thousands of direct mail fundraising campaigns. He’s seen a lot of do’s and a lot of don’ts and has a wealth of knowledge about the ‘best practices’ you should follow to make your direct mail campaigns as successful as possible. He’ll cover data segmentation, Copywriting, Creative and post campaign analysis in a relaxed Q&A format. Come lunch, learn and talk DM with Stuart.