Storytelling has become a very popular item amongst fundraisers lately. But, why all the fuss? Does storytelling really work? Does it persuade donors and prospects to give? And if so, how do you actually go about telling a great story?
Fraser Green has your answers. In a jam-packed session, Fraser will show you why stories are so powerful and what happens to your audience once you’ve told them a great story. Fraser has also created his own simple 7-step recipe for creating a story outline that will increase your storytelling success.
Fraser promises that this session will give you both a fundamental understanding of storytelling technique and the confidence to become your organization’s best storyteller!
Join us Wednesday, December 14, 2022 at noon for this complimentary virtual session.
Full participation in this session is applicable for 1.25 points in Category 1.B – Education of the CFRE International application for initial certification and/or recertification.
About Fraser Green – Chief Strategist & Smartypants – Good Works:
Fraser is a Principal at Good Works, one of Canada’s leading fundraising consulting agencies. At Good Works, Fraser’s focus is on legacy gift marketing strategy, donor research and, well, storytelling!
Fraser is the co-author of ‘Iceberg Philanthropy’ and ‘You Can’t Take It With You – The Art and Science of Legacy Fundraising’ and the author of ‘3D Philanthropy’.