Webinar - Everything We Know About Fundraising is (Mostly) Wrong

When:  Sep 1, 2020 from 12:00 PM to 01:00 PM (ET)
Associated with  AFP OH, Northwest Chapter
Presented by Steve MacLaughlin

Webinar Overview:

We often hear about concepts like the fundraising pyramid, donor prospecting, or the funnel approach to donor cultivation. But do these philosophical beliefs match up with reality? Join Steve MacLaughlin, vice president of product management at Blackbaud and bestselling author of Data Driven Nonprofits, as he explores if what we think we know about fundraising is really true. This session will explore some of the most common myths about fundraising and how nonprofits can adjust to the new normal in giving. 

Learning Objectives: 

  • Understand the real size of the nonprofit sector and current giving trends
  • Understand how to evolve thinking around the traditional donor pyramid
  • Understand how the right metrics make all the difference in measuring performance

Location

Online Instructions:
Url: http://zoom.us
Login: You will receive login instructions once registered

Contact

Abbey Riley
419-764-4387
info@afpnwo.org