Mid-Level Giving: Your Hidden Potential

When:  Apr 10, 2019 from 11:45 AM to 1:00 PM (ET)
Associated with  AFP ON, Ottawa Chapter

Many charitable organizations work hard at getting first time donors who typically contribute $100 or so in a year. And most groups recognize the value in and work hard for major donors. But what about those in the middle? Or those who could give more but are never asked to?

april_martini_pic.jpgMid-level giving gets about as much attention as the stem of a champagne glass. You appreciate the base with its wide support. And you really appreciate the top that has the good stuff in it.  Who considers the stem?

For most organizations, mid-level donors are usually considered to be those giving between $1,000 and $2,500 annually. Large institutions often go as high as $10,000 while small grassroots groups might consider $500 a mid-level gift.

In this seminar you will learn how to double your revenue from the current lower-level donors within three years.

And, how you can attract new donors whose first gift is at the mid-donor level.

Plus, how to:

  • Evaluate your potential for a mid-level giving program
  • Design the appropriate program for your organization
  • Implement a successful program
  • Evaluate.

The results are achievable, sustainable, and with an outstanding Return on Investment.


john_bouza_pic.pngJohn Bouza, MA, CFRE is Executive Director of CanFund: Canadian Centre for Fundraising. He is currently serving as Director of Giving with the Osgoode Care Centre. He has decades of experience in fundraising, marketing, and communications. He was the first person in Ottawa to earn the internationally recognized Certified Fund Raising Executive designation. John's greatest strength is conceiving creative practical solutions in our present challenging climate for resource development.

As an advisor to charities for more than 30 years, he was worked in every sector and organized every type of fundraising program from direct mail to major capital and endowment campaigns.

John was a founding board member of AFP Ottawa. He also started the local Philanthropy Awards in 1995 and several years later was acclaimed the Outstanding Fundraising Professional.

John has helped many organizations develop successful mid-level programs including: Canadian Association of Emergency Physicians, St. Lawrence River Institute of Environmental Science, and Children’s Aid Foundation of Ottawa.



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377 Rideau Street
Ottawa, ON


AFP Ottawa Secretariat