Join this session led by Penny Bank, CFRE, Senior Consultant with Global Philanthropic Canada.
The landscape of fundraising has evolved. While relationship-building
remains at the heart of philanthropy, today’s fundraisers must leverage data-
driven insights to deepen donor connections, build trust, and inspire
meaningful giving.
How can we use the information in our CRMs to initiate and strengthen
donor relationships? How do generational giving trends influence
engagement strategies? And most importantly, how do we transition from
data collection to data-driven decision-making?
This session will challenge traditional approaches and explore how
fundraisers can use data to enhance their strategies, personalize outreach,
and develop stronger, more intentional donor relationships.
Key Takeaways:
✅ Learn how to use donor data to cultivate trust and drive engagement.
✅ Understand generational giving trends and their impact on fundraising
strategies.
✅ Discover practical ways to integrate data insights into your development
plans.
✅ Shift your mindset from transactional data collection to relationship-
focused decision-making.
Join us for a thought-provoking discussion that will help you think differently
about data and empower you to create a more strategic and impactful
fundraising approach.
This session is designed for fundraisers looking to think differently about
data, challenge the status quo, and develop a more strategic, relationship-
focused approach to philanthropy.