Please be our guest at our next AFPSEO luncheon featuring Mr. Kenneth Wong, The Distinguished Professor of Marketing, S.J. Smith School of Business, Queen's University
Speaker Biography:
Mr. Wong is a faculty member and The Distinguished Professor of Marketing at S.J. Smith School of Business Queen's University, where he has held both teaching and administrative positions. Mr. Wong is a Strategic Advisor to Level 5, a marketing consulting firm focused on brand strategy and execution. As a teacher, he has received numerous awards for his courses in strategic planning, marketing, and business strategy. As a researcher, Mr. Wong has worked with the Strategic Planning Institute (Cambridge, MA) and the Conference Board of Canada. He is one of the most quoted sources of marketing and strategy insight in Canadian media. He writes regularly for Strategy magazine and has served as a regular columnist for the National Post, Marketing magazine, Canadian Grocer, and Meetings and Incentives. He has also written for the Financial Times, Globe and Mail and the Conference Board Review. His current research focuses on enhancing "marketing productivity" and brand profitability.
Presentation Description:
Mr. Wong will be speaking about classic mistakes frequently made in not-for-profit marketing. there will be a brief presentation followed by an interactive discussion with the audience to show the application of these concepts to any questions the audience has about their individual situations. Attendees may submit questions prior to the event, and Mr. Wong will address them after his presentation. Please send all questions to nbbeaulieu@gmail.com by Friday, April 5, 2019.
Members: $25 and Non-Members: $35 - Fee includes lunch. Cash or cheque at the door.