Day of Schedule:

2019 Conference Banner



8:00 – 8:30 AM      Welcome/Opening Remarks
Shannon Coull, AFP SEO Chapter President and Karen Bertrand, Vice Principal,                                                    Advancement, Queen’s University

8:30 – 10:00 AM    Morning Plenary Speaker:
Penelope Burk, President, Cygnus Applied Research Inc., Author,                                              Researcher, Speaker and Fundraising Expert
                               Session 1: “Being Donor-Centred in Changing Times”

10:00 – 10:15 AM  BREAK

10:15 – 11:45 AM  Session 1 (continued):
“Being Donor-Centred in Changing Times”
Penelope Burk, President, Cygnus Applied Research Inc., Author, Researcher, Speaker and                                    Fundraising Expert

11:45 – 12:45 PM  LUNCH

12:35 – 1:30 PM    Session 2: “LEGO® Serious Play”
Theresa Bailey, LEGO® Serious Play Facilitator

1:30 – 1:40 PM      BREAK
(transition to preferred session)

1:40 – 2:35 PM      Session 3A:
“Digital Outlook Report 2019 – How do you take your digital Fundraising and marketing to                                the next level and get out of the box?” 
Mike Johnston, Partner & Founder, Hewitt and Johnston Consulting                         

                               Session 3B: “A $300M Campaign or a $10M Campaign – Five Guiding Principles" 
                               Speaker: Jennifer Conley, CFRE Chief Advancement Officer, Carleton University

                               Session 3C: “Ten things you can start doing NOW to ensure your peer-to-peer events rock!”
Amy Milne, CEO & Chief Creative Officer, Beyond Inc

2:35 – 2:45 PM      BREAK (transition to preferred session)

2:45 – 3:40 PM      Session 4A:
“Volunteer Engagement: External Marketing to Recruit Volunteers & How to Retain Them!"
Sharon Hudson-Alipanopolis, CVRM, Volunteer Resource Manager, Ontario Shores Hospital
& Volunteer Management 

                               Session 4B:
“It’s All in the Story: Building Authentic Narratives for a Digital-First Community of                                          Supporters”
Mo Waja, Marketing Storytelling Expert, Host of the Let’s Talk Show, Account Manager at                                      Blakely

3:40 – 3:50 PM      BREAK

3:50 – 4:45 PM      Closing Plenary Speaker:
Jenny Mitchell, CFRE, DMA, Chavender Consulting 
                               Session Topic:
“Mindset: Your Ultimate Fundraiser Superpower”

4:45 – 4:55 PM      Closing Remarks 
Tim Brown, AFP SEO Past President, Every Member Campaign, Conference Co-Chair