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7:30 - 8:00 AM REGISTRATION – CONTINENTAL BREAKFAST
8:00 – 8:30 AM Welcome/Opening Remarks
Speakers: Shannon Coull, AFP SEO Chapter President and Karen Bertrand, Vice Principal, Advancement, Queen’s University
8:30 – 10:00 AM Morning Plenary Speaker: Penelope Burk, President, Cygnus Applied Research Inc., Author, Researcher, Speaker and Fundraising Expert
Session 1: “Being Donor-Centred in Changing Times”
10:00 – 10:15 AM BREAK
10:15 – 11:45 AM Session 1 (continued): “Being Donor-Centred in Changing Times”
Speaker: Penelope Burk, President, Cygnus Applied Research Inc., Author, Researcher, Speaker and Fundraising Expert
11:45 – 12:45 PM LUNCH
12:35 – 1:30 PM Session 2: “LEGO® Serious Play”
Speaker: Theresa Bailey, LEGO® Serious Play Facilitator
1:30 – 1:40 PM BREAK (transition to preferred session)
1:40 – 2:35 PM Session 3A: “Digital Outlook Report 2019 – How do you take your digital Fundraising and marketing to the next level and get out of the box?”
Speaker: Mike Johnston, Partner & Founder, Hewitt and Johnston Consulting
Session 3B: “A $300M Campaign or a $10M Campaign – Five Guiding Principles"
Speaker: Jennifer Conley, CFRE Chief Advancement Officer, Carleton University
Session 3C: “Ten things you can start doing NOW to ensure your peer-to-peer events rock!”
Speaker: Amy Milne, CEO & Chief Creative Officer, Beyond Inc
2:35 – 2:45 PM BREAK (transition to preferred session)
2:45 – 3:40 PM Session 4A: “Volunteer Engagement: External Marketing to Recruit Volunteers & How to Retain Them!"
Speaker: Sharon Hudson-Alipanopolis, CVRM, Volunteer Resource Manager, Ontario Shores Hospital
& Volunteer Management
Session 4B: “It’s All in the Story: Building Authentic Narratives for a Digital-First Community of Supporters”
Speaker: Mo Waja, Marketing Storytelling Expert, Host of the Let’s Talk Show, Account Manager at Blakely
3:40 – 3:50 PM BREAK
3:50 – 4:45 PM Closing Plenary Speaker: Jenny Mitchell, CFRE, DMA, Chavender Consulting
Session Topic: “Mindset: Your Ultimate Fundraiser Superpower”
4:45 – 4:55 PM Closing Remarks
Speaker: Tim Brown, AFP SEO Past President, Every Member Campaign, Conference Co-Chair
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