Program Description

The latest findings from the Fundraising Effectiveness Project continue to raise concern: fundraising dollars are increasingly concentrated among fewer donors. This year marks the fourth consecutive year of donor decline, requiring development professionals to find new ways to respond and plan.

How are these shifts in donor behavior impacting campaigns? And what practical strategies can help mitigate risk and uncertainty?

At Rose City Philanthropy, campaigns are at the core of our work, giving us a front-row seat to evolving trends and a chance to pilot new strategies and test data-driven approaches. In this session, we’ll examine key trends shaping campaign strategy and explore ways to strengthen donor engagement in a changing landscape. We’ll share how we are using donor survey techniques, digital marketing strategies, and campaign simulations to engage donors and leadership in creating campaign success.

Speakers' Bio

Jeri Alcock, Senior Partner 

Rose City Philanthropy

With nearly three decades of experience in advancement, Jeri is a trusted strategist known for guiding ambitious fundraising campaigns and cross-sector partnerships. She is a Certified Facilitator for Five Behaviors of a Cohesive Team™, a graduate of Pacific University, and holds a master’s in social work from Portland State University. After earning her CFRE in 2008, she transitioned to full-time consulting and, a decade later, founded Rose City Philanthropy, where the team specializes in capital and endowment campaigns.  Jeri led the donor engagement team for the $300 million Campaign for Portland State University—the university’s first comprehensive campaign. To date, she has advised on more than 30 capital and endowment campaigns. Earlier in her career, Jeri led West Coast Sales for DonorSearch, partnering with leading institutions like USC and UC Davis to drive major giving through data-driven strategy. Jeri currently serves on the advisory panel for Linfield University’s Strategic Artificial Intelligence Certificate Program and is a former board member of both AFP Oregon and Southwest Washington and the Association of Philanthropic Counsel.

Mark Parker, Consultant

Rose City Philanthropy

Mark brings dynamic fundraising leadership backed by degrees from East Carolina University and the University of N.C., plus CFRE certification since 1999. His exceptional capital campaign record includes executing Hutchison School's largest-ever comprehensive campaign as Assistant Head of School, spearheading Darlington School's ambitious $50 million capital campaign in the mid-1990s, and driving major gift success at OHSU Foundation. As Executive Director with CCS, Mark energized transformative campaigns for U.C. Davis Cancer Center, Jesuit School of Theology at U.C. Berkeley, the Oregon Jesuit Province and numerous others—collectively raising over $100M and earning two President's Gold Awards for his cases for support. A Portland resident and former AFP board member, Mark also served on The Giving Institute's Editorial Review Board. Before joining RCP in 2024, Mark was a relationship manager with Donorsearch, where he doubled the company's consulting firm portfolio.