Direct mail is an opportunity to focus a donor’s attention on one message, with a simple request that draws a line between their action and the results they hope to take part in achieving. Effective campaigns can help continuously gather new insights about your audience, learn what works well in your messaging, drive traffic online for further engagement, and reach new people by targeting fresh demographics.
Join us as Janey Greenlees, owner of AnchorPointe Graphics, along with colleagues Darla Bakaty and Kathy Bracken, share perspective and strategy on creating highly successful direct mail appeals that can take your organization’s results to the next level.
Schedule:
11:00 am - Lunch & Networking
11:50 am - Welcome remarks
12:00 pm - Program starts