Campaigns: The Path to Big Gifts

When:  Oct 16, 2020 from 1:00 PM to 2:00 PM (ET)
Associated with  AFP PA, Eastern Chapter
Workshop Description
This session will focus on how Lehigh Valley Health Network along with CCS Fundraising utilize comprehensive campaigns to highlight initiatives and attract signature gifts. Campaigns serve as signals to donors that an organization and their peers are also invested in achieving a vision. They highlight strategic plans in relation to how funds can be used to accelerate, enhance and sustain initiatives. Campaigns are projects for the donor to rally around and backed by their community, adding another level of confidence to the success of the campaign. This session will highlight other client stories to show the ever-growing importance of campaigns and the impactful gifts needed for ongoing success.

This session offers robust conversation surrounding the importance of campaigns and appealing, learning expectations to donors for signature gifts, exploration of the latest trends in campaign planning, examination of best-in-class examples and results, discussion around development of a case for support, and successful donor strategies and cultivation techniques.

About the Presenters
Greg Hagin is a Partner and Managing Director at CCS, the leading strategic consulting and fundraising management firm to nonprofit organizations worldwide. Greg has designed, advised and directed resource development initiatives that have raised collectively over $10 billion.

An accomplished instructor and facilitator, Greg has been invited to speak at
international nonprofit organizations, industry conferences, universities and
corporations. He teaches at both The Wharton School and the School of Social Policy and the Practice of the University of Pennsylvania, and regularly convenes business and nonprofit leaders to discuss recent trends and today’s philanthropic landscape.

Jane Wrisley, Vice President, LVHN Office of Philanthropy, together with her team, enjoys the rich rewards of developing donor relationships throughout our community. She has enjoyed an extensive career as a philanthropic executive, including her 13+ years with Lehigh Valley Health Network as senior director of planned giving, followed by her current role as
Vice President of the Office of Philanthropy. June ‘20 marked the completion of a 5-year, 100 million dollar campaign for the network. Leading the way to success, including the naming of Lehigh Valley Reilly Children’s Hospital, has been transformational for the network and the Office of Philanthropy. Concentration on process improvement and achieving best practices
brings results that enrich our donors while achieving strong rewards which translates to the network’s financial health.

Workshop Details
  • 1 CFRE Credit
  • Free with your Fundraising Passport
  • $15/$25 Members/Nonmembers


Online Instructions: