FREE Webinar: Modernizing Your Fundraising Technology and Supporter Experience

When:  Jul 17, 2019 from 1:00 PM to 2:00 PM (ET)
Associated with  AFP PA, Northwestern Chapter

Successful fundraising teams and development staff are focused more and more on creating meaningful supporter experiences, but to do so they need to capture data about the people they are trying to create those experiences with, and more modern ways to engage on their donor’s terms.

This webinar will bring together two nonprofits hailing from Boston, JFK Library & Foundation and the Greater Boston Food Bank, who are early in their journey to further digitize their constituent data, processes, and digital experiences through modern, integrated marketing and CRM technology.

They will share how they helped their organization create a vision, or as JFK Library puts it, their “moonshot” with technology. How they managed to get everyone aligned as to what the value would be, zoned in on use cases, and how they migrated and implemented modern nonprofit technologies and processes.

The folks from Salesforce.org will also share case studies and new research hot off the press that shared what nonprofits are doing, or not doing to succeed. For example, did you know that 83% of marketers say they are “batch and blasting” their constituents, and only 33% of fundraisers say they have “good data” in CRM?

CONTRIBUTORS

  • Jarrett O'Brien

    Jarrett is passionate about helping nonprofits build capacity and further their mission with technology. He focuses on the success of small organizations at Salesforce.org, as a Product Marketing Director on the Industry Solutions team. Before Salesforce.org, Jarrett founded a startup helping nonprofits with their software strategy, and connected missions with corporate partners. His background has been in marketing, consulting, and business development with software companies over the last 15 years.

  • James Jenkins

    James Jenkins joined the Foundation in 2018 to advance the goals of the Annual Fund and Membership programs, including the Victura Society. James has spent most of his professional career in educational institutions focused on developing young people for lives of service, leadership, and courage for the common good. James also previously served as Executive Director of New Haven Farms, a nonprofit organization connecting health centers with collaborative partnerships in urban agriculture. James holds degrees from Davidson College, Middlebury College, and Yale Divinity School.

  • Erin Lee

Location

Online Instructions:
Url: http://www.pathlms.com/afp/courses/12148/webinars/5634
Login: Go to conference link and register: https://www.pathlms.com/afp/courses/12148/webinars/5634