Growing your Annuals into Perennials: Steps to Successfully Keeping and Cultivating Existing Donors Presenter: Margie Taylor, CFRE CFRE Credits: 4.25
There’s no mystery.
Research shows that current donors are often your best prospects for major and transformational gifts. Your charity may not be “top of mind” in their thinking. Not yet. But for a cohort of your donors, losing their annual support often costs more than the $100 in the return envelope. And longtime annual donors add to your prospect list in a major gift or capital campaign.
Whoa! Hold on. Who has the time? They aren’t major prospects, right? Their $100 gifts really don’t get me to our $100,000 annual goal, do they? And I’m not supposed to spend my time on small gifts, right?
Maybe.
Join us to learn how to:
You’ve already spent time and dollars acquiring them. Don’t lose them or you’ll lose ground over and over again and again.
Agenda:
Dawn Johnson
814-734-3039
admin@afpnwpa.org