Antionette Kerr, Bold & Bright MediaSponsored by Concord Leadership Group
Nonprofits are often seen by policymakers, business leaders and some donors as “always having their hand out” - merely “takers.” While we are likely actively engaged in raising funds for our mission, nonprofits also have an important opportunity to educate constituents and reframe our stories to communicate the vital role we might play in the economy; as a community problem solver; an actual saver of dollars in a government budget; and more. In a crowded world where more nonprofits are clamoring for fewer resources, understanding when and how to reframe your story for the right audience is a tool every nonprofit must have in their toolbox.