When the messages an organization uses to describe itself don’t line up with what people experience, the risk is a betrayal of trust that can significantly damage its bottom line. Putting your nonprofit’s words into action means first formulating messages that effectively convey your unique purpose, values and culture, then translating words on the page into what key audiences actually experience. Compelling experiences elevate the principles of messaging to a competitive advantage of greater brand distinction.
Participants will be taken through valuable messaging and experience-evaluation exercises that provide practical take-aways for application in their own organizations.
Learning Objectives:
▪ The significance of effectively articulating the unique essence of their organization in messaging
▪ Identifying touch-points for where their organizational messages are being experienced and where problems may exist
▪ Opportunities for translating messaging into experiences and the influence that can have on organization’s success