Learn how to utilize the power of the world's largest online professional network. With over 875 million users, LinkedIn is often overlooked and underutilized by nonprofits and their fundraising/communications/leadership staff. This session will cover the overall ‘big-picture’, who is on the platform and the three primary purposes of LinkedIn. Clear takeaways for attendees, whether new or more sophisticated shops include reviewing how to use LinkedIn as a communications/marketing channel; finding and engaging with donors/prospective donors/alumni/board members/volunteers; and how to craft a solid personal and organizational profile.