Presented by Jason Houlihan, Social Media & Video Specialist for Del Mar College.
Believe it or not, nearly every marketing effort, both positive and negative, act to do one thing: evoke emotion. People don’t donate for logical reasons. They donate for emotional reasons. Explore how to create emotive content that resonates with the donors for social media and beyond. Jason will share social media strategies and approaches that nonprofits can utilize for effective social media presence and exposure. Learn how to maximize your visibility, share stories and communicate mission.
Wednesday, May 15, 2019 from 12:00 PM to 1:00 PM
Del Mar College Center for Economic Development, 3209 Staples, Room 118
FREE BOX LUNCH PROVIDED with RSVP by May 14th.
About the Presenter:
Jason Houlihan serves as the Social and Video Media Specialist for Del Mar College’s College Relations Office in Corpus Christi, TX. His responsibilities include creating content for marketing and student recruiting initiatives, producing web content, as well as managing live video productions and social media. Since he took over the College’s social media, both the Instagram and Twitter accounts have been awarded for their growth and content.
A Federal Aviation Administration (FAA) Certified Unmanned Aircraft Systems (UAS) pilot, Houlihan also works with Knightstorm Productions—a full-service production company that has prepared work for HEB, McDonalds, Coca-Cola and Visit Corpus Christi.
He serves on the board for both the American Advertising Federation-District 10 and the Young Business Professionals of the Coastal Bend.
Houlihan holds an Associate in Arts degree from Del Mar College, a Bachelor of Arts and Sciences degree from Harvin-Simmons in Abilene and is working toward a Master of Business from Texas A&M University—Corpus Christi.