Topic: 360° Campaign Planning: An In-Depth Look at Preparing for a Major Fundraising Initiative
Preparing for a campaign is a rigorous, multifaceted process. Where should you direct your focus ahead of a major fundraising initiative, and what does it truly take to be campaign ready? Eastern Virginia Medical School has been confronting these tricky questions as it ramps up for an upcoming campaign.
From rebalancing portfolios, focusing on staffing and systems, and strengthening planned and major giving to building a versatile case for support and assigning staff to partner with board members, the EVMS case study presents a powerful example of campaign readiness.
EVMS’s Senior Associate Vice President of Development and Alumni Relations and consulting partner will walk through the step-by-step process they have followed—and explain how attendees can apply it to their own campaign plans.
Elise Krikau, Senior Consultant, Campbell & Company
Connie McKenzie, CFRE, Senior Associate Vice President of Development and Alumni Relations, Eastern Virginia Medical School