August 4, 2021 Virtual Fundraising Leadership Symposium

When:  Aug 4, 2021 from 9:00 AM to 11:30 AM (ET)
Associated with  AFP VA, Hampton Roads Chapter

Virtual Fundraising Leadership Symposium - Maximize Your Team & Database: For Fundraising Success!

Date: Wednesday, August 4, 2021
Time: 9:00 am to 11:30 am
Cost: $25
CFRE CE: 2.5 hours


What Can Every Fundraiser Do to Improve Donor Engagement/Retention!

Presented by co-founder of Bloomerang, Jay Love, this session expands the Fundraising Effectiveness Project report commissioned by AFP and the Urban Institute. The dismal news in this report can and should be an eye opener for every non-profit engaged in fundraising.

We will focus on what can be done about engaging and retaining donors based on the proven best practices based upon two decades of scientific research. The principles and techniques can be used by any size organization whether you are a one-person shop or a large department of a National Nonprofit. We will show numerous real-world examples of these principles in action. The results can be astounding when put into daily use. As one recent attendee states “even a small change in retention of 10% can DOUBLE the lifetime value of your current donors!”

You will be surprised at how simple it can be!

Participants will:
- Be familiar with donor retention tools, communications, and donor loyalty techniques
- Be familiar with current research on these tools and techniques in the nonprofit sector
- Each attendee will leave with a tips and technique worksheet with a dozen of the most used ones to put to use immediately! (In addition, each attendee will be provided with an electronic copy of Jay’s book on Donor Engagement.)


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Jan Dungan