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July 13, 2021 Virtual Meeting
Jul 13, 2021 from 12:00 PM to 01:00 PM (ET)
AFP VA, Hampton Roads Chapter
"Words in Action": The Ethical Storytelling Workshop
When the messages an organization uses to describe itself don’t line up with what people experience, the risk is a betrayal of trust that can significantly damage its bottom line. Putting your nonprofit’s words into action means first formulating messages that effectively convey your unique purpose, values and culture, then translating words on the page into what key audiences actually experience. Compelling experiences elevate the principles of messaging to a competitive advantage of greater brand distinction.
Participants will be taken through valuable messaging and experience-evaluation exercises that provide practical take-aways for application in their own organizations. Real-world examples from the AFP-Hampton Roads membership will be used to evaluate how we are telling stories well and how we can improve our methods.
▪ The significance of effectively articulating the unique essence of their organization in messaging
▪ Identifying touch-points for where their organizational messages are being experienced and where problems may exist
▪ Opportunities for translating messaging into experiences and the influence that can have on organization’s success
About the Facilitator:
Kelli Newman, APR, is President of the Houston-based communication strategies firm, Newman & Newman, where she leads a team of talented professionals dedicated to advancing the success of purpose-driven clients.
Her work primarily centers on formulation of messaging strategies and development of award-winning marketing tools for both corporate and nonprofit clients.
In addition to her responsibilities with Newman & Newman, Kelli is an instructor for Rice University’s Leadership Institute for Nonprofit Executives, teaching marketing and public relations. She is also a founding member and board director of the Ignite Healthcare Network, a by-invitation coalition of executive women with leadership experience in healthcare.
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