Topic: Creating and Evaluating Effective Direct Mail Packages

Speaker: Blake A. Marton, CFRE, Director of Leadership Giving, Children's Hospital of the King's Daughters

Date: Tuesday, January 28, 2020

Time: 9:00 am to 11:00 am

Place: Nansemond-Suffolk Academy, Main Campus, 3373 Pruden Boulevard, Suffolk, VA

RSVP: by 5:00 pm on Monday, January 27, 2020

Continental Breakfast provided

Program Overview:
A direct mail solicitation is often the first interaction a constituent has with the development office; thus it is vital to create pieces that engage the reader, build trust and encourage philanthropic out-comes. Join us for a working breakfast meeting where you will refine you skills on how to develop a strong case for support using proven techniques, how to implement direct mail strategies that focus on donor behavior, and how to analyze the effectiveness of direct mail solicitations. Attendees will work together to critically analyze direct mail solicitation samples.

Following his presentation, you are invited to take a tour of the NSA Main Campus and visit NSA’s 34th Annual Art Show & Sale (featuring over 1,000 pieces of artwork - flat art, jewelry, pottery and more -  from local and regional artists with pricing ranging from $25 - $5,000).