Come to this session to get the science behind donor-centricity with real examples and practical guidance to building a business around understanding why donors give and why they stop and why this is your only path to real growth.
Kevin Schulman is the founder of DonorVoice, a donor experience company serving non-profits all over the globe. Before founding DonorVoice Kevin was CEO of a modeling and analytics company. Prior to his non-profit focus he worked in the commercial sector developing a model to measure and manage customer relationship strength to increase retention and lifetime value. The DonorVoice work is the foundation for the number one, best-selling fundraising book, Retention Fundraising, The New Art and Science of Keeping Your Donors for Life.