The days of one-size-fits-all donor communications are over. Your donors are as unique as they are important to the success of your organization and you need to share the right messaging with the right audiences. While your “favorites” may receive personalized, hand-written notes, effective donor segmentation and targeted communications can bring the rest of your donors closer to your mission without a lot of extra work. We will talk about how to segment your donors, track them in your database, use segmentation to tell your story, and share real-world examples from several different non-profits.
Jeff Mendola, CFRE - Director of Mission Advancement, American Venous Forum